Discover your businesses purpose

Posted in Young Entrepreneurs on Jun 01, 2023

Thinking about the legacy that you and your business will leave in the long term might not be top of your priorities, when, as an entrepreneur, you are busy managing every aspect of a new business and struggling to stay in the game. However, it is only by being several steps ahead that you can project future success and longevity. Your future really does start today!

The objective of any entrepreneur is to build a business that can ultimately be sold or passed on to the next generation. Inheriting something meaningful, as well as of value is important to those who will come after you. Today’s customers are consumers with purpose looking for businesses whose values align with their own, and so being a socially and environmentally responsible enterprise will be part of your legacy. Build strong, lasting relationships with your customers, suppliers and other stakeholders, and these will serve you well both now and in the future. After you have gone – whether you have sold or bequeathed ownership to family – it is good to be remembered as the person who built the solid foundation on which your business can thrive long into the future.